The 13 Protocols
Ideas you can run
Each protocol turns a chapter's central idea into a named, repeatable practice. Run one at a time, at 70% scale, with a zero-day floor — then log the inputs.
The Belief Audit
15 minutes, quarterlyReplaces 'change your belief and reality changes' with its testable core: how you interpret effort and circumstances changes outcomes.
- 1Write down three areas where you believe something about yourself that you have never tested — 'I'm not a morning person', 'I can't do sales', 'my work doesn't matter'.
- 2For each, ask: what would someone who believed the opposite do differently this week? Write the behaviors.
- 3Choose one belief to test. Do the behaviors for 30 days. Track an objective outcome — weight, calls made, revenue, mood scores — not just how you feel.
- 4At day 30, compare. If the behaviors produced results, the belief was the bottleneck. If not, discard the belief and the behavior.
- 5Repeat quarterly with the next belief.
Why it works
- ◆Crum & Langer (2007)
- ◆Crum et al. (2011)
- ◆Kaptchuk et al. (2010)
The Vacuum Protocol
WeeklyHarnesses the useful core of 'wanting nothing': act on desire without attachment to outcome.
- 1Write what you want, specifically and vividly. Desire directs attention and goal activation — keep it.
- 2Next to it, write what you will do about it this week, independent of any guarantee of success.
- 3Write what you will stop doing — the scarcity-driven behaviors: checking results hourly, renegotiating the plan when nothing visible happens, comparing yourself to others' timelines.
- 4Adopt the lag reframe (2.11) so the absence of visible results does not read as failure.
- 5Weekly, audit: if a behavior is driven by fear of loss rather than pursuit of the goal, remove it. This is the subtraction skill applied to behavior.
Why it works
- ◆Goal activation research
- ◆Scarcity effects (Mullainathan & Shafir)
- ◆Subtraction bias (Adams et al., 2021)
The Lag Reframe
One-time, revisited monthlyInoculates against quitting during the invisible-growth phase of any compounding process.
- 1Write the area where you feel 'nothing is working' — business, fitness, skill, relationships.
- 2Draw the compound curve for that domain: flat early, steep later. Mark where you estimate you are on it. Assume you are earlier than feels fair.
- 3Write three leading indicators (inputs you control: reps, pages, calls, days logged) and one lagging indicator (output: revenue, weight, rank). Track inputs daily, outputs monthly.
- 4When the monthly output disappoints, review the inputs, not the output. If inputs are on track, the lag is doing its job; the J-curve does not announce itself.
- 5Re-read the curve whenever you are tempted to change strategy for the third time in a quarter.
Why it works
- ◆Compounding in skill, finance and knowledge
- ◆Delayed returns in expertise research
- ◆Practitioner-tested utility
The Dopamine Detox, Correctly
1 day, quarterly + the daily ladderThe honest version: a behavioral reset, not a neurochemical one.
- 1Pick a day (quarterly) with no screens beyond essential work, no social media, no streaming, no snacks-as-entertainment. Plan the day's substitutes in advance: reading, walking, one long task, one conversation, sleep.
- 2Expect discomfort in the first hours. Log it; do not fight it — the craving system habituates faster when you observe it without acting.
- 3Use the day to identify which 'needs' were actually habits: note every time you reach for a device and what triggered it — boredom, anxiety, habit.
- 4Return with two rules: the daily 30-minute block from 2.8, and one trigger removed per month — delete the app, move the charger, change the default.
- 5Reject the claim that this 'resets your dopamine receptors'. Keep the behavior, drop the story.
Why it works
- ◆Sepah's CBT protocol
- ◆Lembke's homeostasis model
- ◆Exposure-response prevention
The Perfect Week
1 hour, every SundayThe scheduling backbone that makes every other protocol stick — environment design over willpower.
- 1Block the non-negotiables first: sleep windows (7.5–8 hours; guard them like meetings), exercise (3x), and one relationship hour.
- 2Block one God-Mode block (2.9), three flow-aligned work blocks (2.5), and two admin windows (2.6).
- 3Block the daily 10-minute calibration (2.3) and the daily 30-minute boredom block (2.8).
- 4Schedule the week's one hard conversation or scary action early in the week — put the important thing first.
- 5Leave 20% of the week deliberately unstructured. Overflow, recovery and spontaneity are part of the system, not failures of it.
- 6Sunday review (20 min): check floors (2.4), review inputs vs outputs (2.11), adjust one thing, then plan next week.
Why it works
- ◆Sleep (Dawson & Reid, 1997)
- ◆Interruption costs (Mark et al., 2008)
- ◆Decision timing research
- ◆Planning specificity
The Equation Check
5 minutes, as neededCatches the moment a famous claim slips into your decisions as a false law.
- 1Whenever you catch yourself reasoning from a famous claim — 'studies show…', 'research proves…' — write it as an equation: X causes Y, at magnitude M, in population P.
- 2Ask three questions: Is the study real? Does it apply to my situation? Is the magnitude in the original study close to what I'm assuming?
- 3If any answer is no, downgrade the claim to 'plausible but unverified' and act on it with smaller stakes until you have your own data.
Why it works
- ◆The claim audit in Part 3 of the research (30 claims)
Morning Calibration
10 minutes, dailySets attention and expectation on purpose — the evidence-compatible replacement for 'program the RAS'.
- 1Before opening any device, name the one outcome that would make today count. Write it on paper.
- 2Ask: what is the next physical action toward it, and when exactly will I do it? Write both — plan-making discharges goal intrusion.
- 3State the interpretation you are choosing for today's likely difficulties: obstacles as information, not verdicts.
- 4Optional but potent: two minutes of deliberate breathing before the first decision of the day.
Why it works
- ◆Intention-superiority (Goschke & Kuhl, 1993)
- ◆Plan-making (Masicampo & Baumeister, 2011)
- ◆Process simulation (Pham & Taylor, 1999)
The Identity Stack
20 minutes, once; reviewed weeklyIdentity-based change, built from the bottom up.
- 1Define the target identity in verbs, not nouns. 'I am a writer' is a noun; 'I write 500 words before breakfast' is a behavior. Write three behaviors the identity performs weekly.
- 2Run the 70% check: can you start each behavior at 70% of the ideal version today? If yes, schedule it. If no, shrink it until the answer is yes.
- 3Set the zero-day floor: the minimum version of each behavior — one page, one call, one push-up — that still counts. Below that floor, no day is ever zero.
- 4Do, then tell: perform the behavior before you announce the identity. Self-concept follows behavior, not the reverse.
- 5Weekly review: check the floor was met every day; adjust the 70% target upward; note which day felt like the identity and why.
Why it works
- ◆70% rule (USMC doctrine)
- ◆No-zero-days rule (ryans01, 2013)
- ◆Behavioral activation (Dimidjian et al., 2006)
- ◆Self-perception research
The Flow Alignment Loop
10 minutes, dailyMaximizes engaged, high-quality work time without citing the unverifiable 5x figure.
- 1Each evening, list tomorrow's tasks with a difficulty rating (1–10) and your current skill rating (1–10) for each.
- 2Match: task difficulty should sit about one point above skill. Too hard (gap 3+) → break the task down. Too easy → add constraints: tighter deadline, higher standard.
- 3Schedule the matched task in your freshest block — for most people, the first 90 minutes. Protect it from notifications.
- 4During work, use one visible progress marker — a checklist, a counter — so the loop stays closed and the win is banked.
- 5At day's end, log the one task you lost track of time on. That is your flow signature; schedule more of it.
Why it works
- ◆Flow construct (Csikszentmihalyi)
- ◆Challenge–skill balance
- ◆Interruption costs (Mark et al., 2008)
The One-Task Rule and the Winner's Loop
Daily, all dayRebuilds single-tasking and finishes what you start.
- 1Pick the day's one critical task before anything else. Everything else is secondary.
- 2Work in blocks of 25–50 minutes, one task per block, no tab-hoarding, no phone in reach.
- 3The winner's loop: before each block, write the block's specific output — 'finish section 2 draft', not 'work on book'. Close the loop by checking it off and saying the outcome aloud.
- 4When interrupted — and you will be — write the next action for the interrupted task on paper before handling the interruption.
- 5Batch all email, messaging and administration into two 25-minute windows per day.
Why it works
- ◆Plan-making discharges goal intrusion (Masicampo & Baumeister, 2011)
- ◆Interruption costs (Mark et al., 2008)
- ◆Completion as release
- ◆Email batching (Kushlev & Dunn)
The Discovery Protocol
30 minutesReplaces outcome fantasy with process simulation: imagine the steps and execute them.
- 1Write the goal. Then delete every sentence about how it will feel to have it.
- 2Write the process: the first 20 concrete steps, in order, with a date on each. If you cannot name step 7, the goal is not yet a plan.
- 3Simulate the process daily in your mind for two minutes: see yourself doing step by step, including the boring and hard moments.
- 4Schedule the first step for today, at 70% scale.
- 5Weekly: update the step list from reality. The plan is a hypothesis, not a promise.
Why it works
- ◆Process vs outcome simulation (Pham & Taylor, 1999)
- ◆70% rule
- ◆Plan specificity
The Boredom Tolerance Ladder
3 weeks, dailyRestores the ability to sit with stimulation-free experience — the defensible core of 'dopamine detox'.
- 1Week 1: identify your three highest-frequency compulsive triggers — phone checks, social feeds, snack browsing. Keep them, but add a 10-second pause before each: state what you are about to do and why.
- 2Week 2: choose one daily 30-minute no-stimulation block: no screens, no audio, no food. Walk, commute, or sit. When the urge rises, notice it and stay.
- 3Week 3: replace one daily compulsion with a deliberate boredom-tolerant activity: reading a physical book, journaling, single-tasking a chore.
- 4After each block, rate (1–10) how uncomfortable you were and how fine you were after 10 minutes. Expect the second number to exceed the first by week 2.
- 5Maintain: one daily 30-minute block indefinitely, and one annual 24-hour digital fast as a reset.
Why it works
- ◆Sepah's CBT protocol
- ◆Lembke's homeostasis model
- ◆Exposure-response prevention (clinical literature)
The God-Mode Protocol
Weekly, 45 minutes + 60–90 minute blockA scheduled, deliberate peak-performance block that bundles several verified mechanisms into one ritual.
- 1Prepare (Sunday, 10 min): pick one hard, meaningful task for the week's God-Mode block. Set the difficulty one notch above current skill. Remove all temptations from reach. Sleep well the night before.
- 2Enter (block day, 5 min): two minutes of slow breathing; write the block's specific output; state your chosen interpretation — 'this is training, not a test'.
- 3Execute (60–90 min): single task, no interruptions, visible progress marker. If attention wanders, return without self-punishment — the skill is returning.
- 4Close (5 min): check off the output, write the next action for anything unfinished, log a one-line win.
- 5Review (weekly, 10 min): track the four weeks' outputs. This is your personal evidence base for what intensity plus consistency produces.
Why it works
- ◆Process simulation (Pham & Taylor, 1999)
- ◆Plan-making (Masicampo & Baumeister, 2011)
- ◆Sleep (Dawson & Reid, 1997)
- ◆Single-tasking & interruptions (Mark et al., 2008)